The Outdoor World’s Fashion Week — in Annecy
Annecy Outdoor Week® is much more than a runway show…
Inspired by the world of fashion, this biannual event brings together the leading outdoor brands to showcase their new collections in a unique and creative format.
Athletes and adventurers take the stage to bring to life the most technical and responsible gear — designed for all forms of adventure.
🎯 Its ambitions: To launch each outdoor season with energy and inspiration, spark the desire to explore in as many people as possible, and establish Annecy as the global capital of the outdoor industry, by offering a unique stage to the most committed brands and players.
Spring/Summer 2025 Runway Show
Annecy Outdoor Week®
About Annecy Outdoor Week®
Inspired by the creative world of fashion, Annecy Outdoor Week® is a biannual event imagined by Hardloop, in collaboration with its partners, to showcase the latest collections from outdoor brands in a format that is creative, committed, and truly unique.
Athletes and adventurers take the stage to bring to life the most technical and responsible gear, designed for all forms of outdoor exploration.
Annecy Outdoor Week® was born from a simple idea: to shine a light on the most exceptional outdoor collections, elevate Annecy on the international outdoor scene, and inspire as many people as possible to set off on their own adventure.
The first edition, titled “Le Lac des Cimes”, took place on April 10, 2025, in Annecy.
Set within the iconic Impérial Palace, participants experienced a one-of-a-kind show: a runway where spring-summer collections came to life, worn by exceptional athletes and adventurers.
Conceived as a true adventure story, this immersive show took the audience from the streets of Annecy to the lakeside — and all the way to the peaks.
Relive the latest edition in images +
Photo Wall
“Annecy is a unique place, where lake and mountains provide the perfect backdrop to celebrate adventure in all its forms. With Annecy Outdoor Week®, we aim to create an exceptional event where every outdoor product—whether clothing, footwear or gear—tells an inspiring story.
Our ambition: to spark the desire in as many people as possible to set off on an adventure, to get outside and play, and to establish Annecy as the global capital of a responsible and innovative outdoor industry.”
Guillaume RICHARD & Julien JEREMIE - Hardloop co-founders
Partner brands
Relive the latest edition in images…
Institutional partners
Contact us
Would you like to take part in the Annecy Outdoor Week®?
Whether it's to present your creations during our runway show, showcase your products or speak at our conferences, we’d be delighted to welcome you!
Fill out the form opposite and our team will get back to you promptly to discuss collaboration opportunities.